Amira Rashad is the regional Head of Brand Advertising at Facebook MENAP. She works closely with leading FMCG & Technology advertisers to define the strategy and optimize ROI of their Facebook investments. Amira has 20 years of strategy, operations and marketing experience across the media, and consumer products and services sectors. She has advised Fortune 500 consumer products and media companies as a senior consultant with Booz Allen Hamilton, and led teams at PepsiCo, Yahoo, Dun & Bradstreet, and Leo Burnett Advertising, while working in the U.S., Europe, Middle East and Africa. Amira holds an MBA from Harvard Business School, and is s a UK Foreign Office Chevening scholar. She is a board member of Tech Wadi in Silicone Valley, and a regular speaker at major regional events on digital media and womens issues.